ITV puts content from new X Factor contest 'on TV, online, on mobile'

ITV is to heavily promote its cross-platform content offering for the latest series of The X Factor, which launches this month.

The broadcaster will promote its web, mobile TV and red-button content as 'On TV, online, on mobile' when its campaign kicks off this week.

The latest series will be supported by a range of exclusive content as part of ITV's remit to offer viewers multi-platform coverage.

Robert Marsh, VP of interactive and telephony for

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