Mulroney suits up for UNICEF Halloween campaign

Mere weeks after pulling off his Canadian Idol mask, CTV's Ben Mulroney is getting ready to pull on a new one -- as the face of UNICEF's Trick or Treat campaign.

It will be the eTalk host's second year as a spokesperson for UNICEF's long-standing Halloween campaign. The job consists mainly of using his well-known visage to bring attention to the campaign through public appearances and education, spreading the word that kids and adults alike are sought to help out in the fundraising effort.

Mulroney got on board last year to be a voice for the program's new concept, which left the ubiquitous Halloween-night change collection boxes behind for an extended period of fundraising instead.

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